Objectives: This study was conducted to explore the perception of marriage and childbirth among unmarried women through the experience in audience reception of parenting entertainment TV program < The Return of Superman >. Method: In-depth interviews were conducted for unmarried women in their mid to late 20s, and the collected data were analyzed based on Creswell's data analysis spiral. Results: As a result, the theme of perception of marriage and childbirth and interpretation of the program were largely drawn. The perception of marriage and childbirth was divided into interactive elements and whether or not marriage and childbirth were desired, and the interpretation of the program was divided into positive and negative interpretations. Furthermore, participants watched the program and maintained their existing thoughts and values of marriage and childbirth, which they usually had, or it was found to be more concrete and strengthened based on their existing values, socio-economic background, surrounding cases and family environment. Conclusions: This study is meaningful in that specifically examining the process of linking the experience of watching the parenting entertainment TV program and the perception of marriage and childbirth of unmarried women in their mid to late 20s.